Creative Partnership Proposal

Sedyy×Mercedes-Benz

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The Concept

Welcome home,
taken at its word.

My audience follows me for the travel lifestyle I have built, and the car I am driving is what they ask about most. That is where the demand sits, and it is why a car in one of my videos gets asked about rather than scrolled past.

The Mercedes in my own garage has been on my feed for years, so my audience already knows this relationship is real, and that cannot be bought with a campaign budget. I would shoot a Mercedes across warm European evenings, the drive home along the water, the quiet hour on a terrace once the day has turned, the car a good life keeps returning to.

The Proposal

I am proposing a trip with a Mercedes,
and a campaign built out of the videos it makes.

Nine months of my creative work has been watched 41.8M times and the audience watching is constantly asking about the cars I drive.

The offer, in short
The offer
A partnership with @sedyyfilms, a cinematic and lifestyle creator with a cross-platform audience of 1M+. You give me the car and a window, and I take it on a trip and shoot the whole thing myself. That authenticity is what makes somebody watch to the end and wish they were in it.
What it does for you
It puts the car inside a life the audience already wants. Over nine months that came to 34.9M in total reach, and 13.0% of the people who see a post go on to engage with it. 81% of my audience is 18 to 34, and those are the buyers a marque has to win long before it sells them anything.
How it starts
You provide the car for one trip and I deliver three video posts, two photo carousel integrations and a Stories set at no fee. The deliverables will be sent to you in real time as the trip progresses. This first campaign is a free trial, a way for you to test out the format before you spend anything on it.
How it grows
Even on the free trial I shoot far more than the three posts, so the material for a wider campaign already exists before you decide anything. If the trial performs the way I believe it will, the scope opens up to 10+ video posts, four to five photo carousel integrations and multiple Stories sets. All of it is built to the same standard, and that stage is paid with the final numbers agreed on a call.
What I need
The car, a window that suits your calendar and creative control of the videos. That control is what makes the car read as chosen rather than placed, and it is the reason the audience trusts anything I put in front of them.
The first step
Please let me know what you have planned over the next quarter and whether this is something you would want to explore. One call is enough to size it and you would leave that call with a document you can take to your team the same week.
The case

Nobody at this level is sitting through advertising, and the people you want are on Instagram watching somebody they already follow. When the car turns up inside a trip they are already invested in, it stops being an advert and becomes a question in the comments, and the question is what car is that. You cannot talk somebody into wanting a car. You can let them feel what it is like to drive one, and they will want it without ever being sold to.

That is intent, and intent shows up in the two things nobody does by accident. Saving something to come back to and handing it to somebody else. Over the last nine months that came to 513K saves and 579K shares and that is the part of the result that keeps working long after the day a post goes up.

The audience is global and that is the whole reason to put the car inside a trip instead of a media schedule. One post goes up once and by the end of that day it has been watched in Europe, the Gulf, South Asia and Latin America. It lands hardest in the markets where a European marque is still something people stop and photograph in the street.

A post does not stop working the day the campaign ends. It stays up on my page, it keeps being found, and somebody can watch that car for the first time a year after you paid for it. These are the people a marque has to win years before it ever sells them anything, and this is how you reach them while they are still deciding what they want.

The exchange
What I deliver
  • Cinematic video posts, cross-posted to Instagram and TikTok. Three on the free trial and 10+ once the scope opens up, each one built out of the driving rather than shot around it.
  • Photo carousel integrations, two on the free trial and four to five on a wider campaign. These are the posts my audience saves, and the car sits inside the trip instead of being the subject of an advert.
  • Instagram Stories sets of the highlight moments from the trip, with the car at the centre of them. Stories reach the part of my audience that watches closest, and they land while the trip is still happening.
  • The videos to keep and to run. Delivered in full resolution and licensed for your own channels, so the campaign keeps earning after my feed has moved on.
What you provide
  • The car. One trip window to begin with, and a longer rotation if you want the campaign to carry on from there.
  • The window. I build the route around your timing and I shoot worldwide.
  • Creative freedom. The story gets told in my voice and my format, and that format is the reason the audience is there in the first place.

Nothing else, and nobody else.

What success looks like

Across the 126 videos I have posted in the last nine months my videos average 332K views and 3.6K saves each, and 10 of them passed a million views in that window alone. Those are nine months out of my own analytics and your team would land on the same figures running the window themselves.

When the campaign closes the real figures come to you post by post out of my own analytics, and nothing on this page has to be taken on trust once the work has run.

Every figure on this page is Instagram only, and the same videos go out to a separate audience on TikTok, so the real reach lands well above what is written here. I can show you those numbers on the call.

Terms
  • The first trip is a free trial. You provide the car and that campaign carries no fee.
  • A wider campaign is paid. We agree the numbers on one call, once the first trip has shown you what the format does.
  • Approval before anything is posted. You see every video ahead of publication, with one round of changes included.
  • Category exclusivity, if you want it. I hold off other car brands for the campaign and an agreed window after. That window is priced in, so it stays a decision you make.
  • Usage rights: 30 days paid and one year organic, both extendable.
01

One call and a route. We agree the country, the window and how long the first trip should run.

02

You hand over the car. From there the route, the locations and the shooting days are mine to plan.

03

I shoot the trip. Stories run live across those days, so the campaign is working while I am still shooting.

04

Every video comes to you before anything is posted. Once they are signed off they go out on the agreed schedule.

05

The scope opens if it works. The numbers come to you post by post out of my own analytics, and the wider campaign gets built on what they say.

This is the kind of trip I have wanted to build for a long time and I would love to shoot it with Mercedes-Benz! Name a month and the first video can be shot inside three weeks of the call.

Also Trusted By
Samsung
Sony
Mercedes-Benz
DJI
Insta360
Disney Music Group
Warner Music Group
Universal Music Group
CapCut
Wondershare
Edge NYC
Samsung
Sony
Mercedes-Benz
DJI
Insta360
Disney Music Group
Warner Music Group
Universal Music Group
CapCut
Wondershare
Edge NYC
The Audience

An audience that acts, not scrolls.

How they behave
41.8MViews in the
last nine months
34.9MTotal reach,
same window
332KAverage views
per video
10Posts past 1M views
last nine months alone
3.6K saves per video on average, 513K saves and 579K shares across all 155 posts. Saving and sharing is intent, not passive scrolling.
Who is watching
81%Aged 18–34 46%In the 18–24
bracket
77%Male 23%Female
Nearly one in four is female, on the followers Instagram can identify.
How deeply they engage
13.0%
Typical post
17.8%
Best quarter of posts
Likes, comments, saves and shares measured against reach, not against follower count.
Where they are
21% Western
market
31K+ in the United States, the largest single Western market.
Western21%
South Asia19%
MENA18%
Latin America10%
Southeast Asia10%
East Asia7%
Russia + Central Asia3%
Other markets12%
Instagram only, 275K+ followers on @sedyyfilms. Last nine months to 16 August 2026: 155 posts, of which 126 are video. Views and per-video averages are measured over the videos and reach, saves and shares cover all 155 posts.
Past Campaigns

A proven track record with
global brands.

Real campaigns, real numbers. The same cinematic format I would bring to Mercedes-Benz.

RentFYV
Late Night Drives · Brand Partnership

A partnership with RentFYV, built as a late-night drive through Los Angeles instead of a car ad. Face-forward POV from behind the wheel, cut so it plays like something you would watch anyway and not like an advert. 1.5M views on Instagram and another 1M on TikTok.

sedyyfilms
sedyyfilmsBrand Partnership · RentFYV
1,481,711 views
163,544 likes
14,998 saves
+ 1M on TikTok

sedyyfilms late night drives in los angeles @rentfyv

Paris
Night Drives · Organic

Personal work, not a campaign. A convertible night drive through Paris, past the Eiffel Tower and along the Seine, shot in the same format I would bring to a brand. 774K views on Instagram and 275K more on TikTok.

sedyyfilms
sedyyfilmsParis, France
774,302 views
106,763 likes
10,397 saves
+ 275K on TikTok

sedyyfilms night drives in paris

Swiss Alps Roadtrip
Alpine Drives · Organic

Two unsponsored drives from the same Swiss trip: an evening run out to the lake, and a golden-hour roadtrip through the Alps. 366K and 657K views on Instagram, with no brand behind either.

sedyyfilms
sedyyfilmsSwiss Alps, Switzerland
365,733 views
48,232 likes
5,151 saves
+ 486K on TikTok

sedyyfilms evenings in switzerland

sedyyfilms
sedyyfilmsSwiss Alps, Switzerland
656,952 views
70,310 likes
9,467 saves
+ 18K on TikTok

sedyyfilms dream date experience

Photo Carousels

The moments between
the driving.

Carousels from the same trips. Unposed, personal, and the format my audience saves and returns to most.

sedyyfilms
sedyyfilms Swiss Alps, Switzerland
1/7
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
Swiss Alps, Switzerland
1,197,257 views
154,806 likes
12,636 saves

sedyyfilms that one switzerland roadtrip

sedyyfilms
sedyyfilms Los Angeles, California
1/8
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
Los Angeles, California
361,155 views
29,835 likes
3,119 saves

sedyyfilms LA season

sedyyfilms
sedyyfilms Paris, France
1/10
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
Paris, France
291,762 views
15,168 likes
1,502 saves

sedyyfilms nights in paris

Straight From The Comments

“what car is that?”

Every driving video turns my comments into a car conversation, and a Mercedes-Benz in the frame starts that conversation on sight. 530+ comments sit on the driving content alone, and that audience shows up for the car itself.

34.9M
Reach, Last 9 Months
530+
Comments On My Driving Content
Real comments from my videos · 29 of 530+, verbatim · handles anonymised
The Format

Why this content
actually converts.

01

Face-Forward

My content opens on me, not the view, and my audience knows my face and trusts my taste. So when a car appears in my frame, the comments fill with people asking what it is and where to find one.

02

Cinematic Standard

Every piece is colour-graded, sound-designed, and paced for emotion, so it plays as content first and advert second, and sponsored work sits on my grid without breaking it.

03

13.0% Engagement

That is likes, comments, saves and shares measured against the reach of each post, and half of everything I put out does better than it. These are not passive followers. They save, share, and DM asking "where is this?" and "what did you shoot this on?" within hours of a post going live.

Everything I post is built on story, cinematography and the feeling of actually being there, because that is what my audience stays for and why they trust what I show them. That trust is what a brand steps into when we work together.

sedyyfilms
sedyyfilms Mont Saint-Michel, France
Instagram Face Forward
1,672,670 views
222,361 likes
20,491 saves

sedyyfilms this place is out of a dream

sedyyfilms
sedyyfilms Lake Como, Italy
Instagram Cinematic Quality
1,512,503 views
128,594 likes
14,830 saves

sedyyfilms the perfect summer in lake como

The Creator

Behind the lens

Eduard Simonov
Eduard Simonov
@sedyyfilms

Eduard crafts cinematic travel and lifestyle visuals that fully immerse audiences into his world. His content evokes emotion, inspires adventure, and consistently resonates at scale, built on a foundation of authentic storytelling and a filmmaker's eye for every frame. His work has reached over 700M views and earned the trust of some of the world's most recognisable brands.